Our toolkit is the ‘glue’ that links all the great things we have, together
We’re very proud of our vibrant visuals, logos and documents, that bring our place story to life, and we hope you love them too. They’re available to download from this page by clicking the thumbnails.
If we all use the Redcar | Cleveland place branding on our marketing materials, where possible, then people will start to recognise the brand and become familiar with everything connected to it. If organisations, large and small use the ‘tools’ then it will show the world how we’ve got our act together, we’re all connected and we mean business!
The magical box of tricks is showcased below. Most assets are available to download by clicking on the thumbnail image, but the full suite of goodies is quite large and therefore can be sent via web transfer – just get in touch with us on ambassadors@redcar-cleveland.gov.uk and we’ll take it from there. We’ll soon be putting together a document to show how the brand has been used so far, and to give ideas on how you could use it, but in the meantime, if you use it, please let us know via ambassadors@redcar-cleveland.gov.uk and we’ll promote this – which might tempt others to do something similar!
THE REDCAR | CLEVELAND STORY
An informative and inspiring document, telling the story of Redcar and Cleveland.
THE REDCAR | CLEVELAND TOOLKIT
This document shows how the brand should and could be used – guidelines on each part of the brand assets, with examples of how they could be used on marketing materials.
MAIN VISUAL LANGUAGE
The main tool for presenting our brand and identity. There’s room for some creativity here! For guidance and ideas on how to use it please refer to the Toolkit document above. For larger resolution versions please contact us.
VISUAL LANGUAGE WATERMARK
The visual language is accompanied by the visual language watermark. For guidance and ideas on how to use it please refer to the Toolkit document above.
WHITE VISUAL LANGUAGE WATERMARK
The main visual language has been supplied in a white out form. This is useful when applying over photography or used over material which already has a strong visual presence and a subtler link to the place brand is required (currently only available via web transfer, email ambassadors@redcar-cleveland.gov.uk to request).
BUSINESS VISUAL LANGUAGE
The business language has been created for these specific audiences.
VISUAL IDENTITY
Could also be described as our logo. This comes in its main guise, and we have also created sub-identities to cover the main towns in our place.
The ‘logos’ are also available in white out format, for use on darker backgrounds – due to the size of the files these are currently only available via web transfer, email ambassadors@redcar-cleveland.gov.uk to request.
COLOUR PALETTE
There is a wide selection of colours in the brand palette, they can be seen on page 18 of the Toolkit document. When selecting colour combinations, we suggest contrasting bold and buff colours together to create visual impact. We recommend going to the link below for the correct CMYK / RGB / HEX references. https://store.pantone.com/uk/en/colorfinder/index/search/
TYPEFACE
Details on the brand typeface can be found on page 20 of the Toolkit document – we use Erbar Neo Mini D Medium and Din Medium, and we think they look pretty snazzy if we do say so ourselves!
BUSINESS VISUAL IDENTITY
When a business ‘logo’ is needed…
BUSINESS COLOUR PALETTE
The business colour palette can be found on page 24 of the Toolkit document.
WEBINAR BACKGROUNDS
We’ve produced some branded backgrounds that can be used for video calls, such as on Zoom or Teams – these not only show your support for the ambassador programme but can also do a great job of hiding anything in your house that you don’t want others to see!
