{"id":9867,"date":"2026-05-01T11:24:33","date_gmt":"2026-05-01T10:24:33","guid":{"rendered":"https:\/\/redcarcleveland.co.uk\/business\/?post_type=tribe_events&#038;p=9867"},"modified":"2026-05-01T11:24:33","modified_gmt":"2026-05-01T10:24:33","slug":"the-3rd-way-of-innovation-creating-your-own-innovation-pathway","status":"publish","type":"tribe_events","link":"https:\/\/redcarcleveland.co.uk\/business\/event\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway\/","title":{"rendered":"The 3rd Way of Innovation \u2013 Creating your own innovation pathway"},"content":{"rendered":"<p><em><strong>Extract from event advert<\/strong><\/em><\/p>\n<p><em>&#8220;Innovation is something that every company should do as a matter of course, whether that\u2019s innovating on their products, their services, or even the way they manage their customer relationships.<\/em><\/p>\n<p><em>But it\u2019s not an easy thing to do &#8211; you might make lots of very small improvements that cause you to miss the bigger picture and stifle creativity, but then there\u2019s the risk of launching something completely new that the market is just not ready for.<\/em><\/p>\n<p><em>But there\u2019s a third way, that\u2019s used by some of the biggest and most successful companies in the world, including Apple, Guiness and Lego.<\/em><\/p>\n<p><em>And now you, if you come along to this workshop where we\u2019ll be <strong>explaining the principles behind this 3rd way<\/strong>, and<strong> guiding you through the process of implementing it in your business<\/strong>.<\/em><\/p>\n<p><em>We\u2019ll be using the <strong>Lego Serious Play methodology<\/strong>, which has been key to the success of Lego themselves over the last 25 years, as well as hundreds of organisations around the world including Google, Microsoft, Nasa and Unilever.<\/em><\/p>\n<p><em>You\u2019ll be working alongside other businesses, but focusing very much on your own challenges and aspirations. And do bring along another member of the team.&#8221;<\/em><\/p>\n<p><strong><span style=\"color: #ff0000\">Please note: <\/span><\/strong><strong><span style=\"color: #ff0000\">This is a closed event for programme beneficiaries only, and anyone new to the programme can sign up via the following link: <\/span><\/strong><a title=\"https:\/\/teesvalley-ca.gov.uk\/business\/supply-chain\/\" href=\"https:\/\/teesvalley-ca.gov.uk\/business\/supply-chain\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-msys-clicktrack=\"0\">https:\/\/teesvalley-ca.gov.uk\/business\/supply-chain\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>For more information and to register, please click <a href=\"https:\/\/www.eventbrite.co.uk\/e\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway-tickets-1988009833929?aff=oddtdtcreator&amp;_gl=1*11fbf45*_up*MQ..*_ga*MTM2Njg5Nzc0NS4xNzc3Mjg0NTgy*_ga_TQVES5V6SH*czE3NzcyODQ1ODEkbzEkZzAkdDE3NzcyODQ1ODEkajYwJGwwJGgw\">here<\/a>.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Extract from event advert &#8220;Innovation is something that every company should do as a matter of course, whether that\u2019s innovating on their products, their services, or even the way they manage their customer relationships. But it\u2019s [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":0,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[7,8],"class_list":["post-9867","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-grow","tribe_events_cat-invest","cat_grow","cat_invest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 3rd Way of Innovation \u2013 Creating your own innovation pathway - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redcarcleveland.co.uk\/business\/event\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3rd Way of Innovation \u2013 Creating your own innovation pathway - Business\" \/>\n<meta property=\"og:description\" content=\"Extract from event advert &#8220;Innovation is something that every company should do as a matter of course, whether that\u2019s innovating on their products, their services, or even the way they manage their customer relationships. But it\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/redcarcleveland.co.uk\/business\/event\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/event\\\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway\\\/\",\"url\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/event\\\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway\\\/\",\"name\":\"The 3rd Way of Innovation \u2013 Creating your own innovation pathway - Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/#website\"},\"datePublished\":\"2026-05-01T10:24:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/event\\\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/event\\\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/event\\\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The 3rd Way of Innovation \u2013 Creating your own innovation pathway\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/#website\",\"url\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/\",\"name\":\"Business\",\"description\":\"Just another Redcar Cleveland Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/redcarcleveland.co.uk\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 3rd Way of Innovation \u2013 Creating your own innovation pathway - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/redcarcleveland.co.uk\/business\/event\/the-3rd-way-of-innovation-creating-your-own-innovation-pathway\/","og_locale":"en_GB","og_type":"article","og_title":"The 3rd Way of Innovation \u2013 Creating your own innovation pathway - Business","og_description":"Extract from event advert &#8220;Innovation is something that every company should do as a matter of course, whether that\u2019s innovating on their products, their services, or even the way they manage their customer relationships. 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