For the attention of Redcar and Cleveland restaurants, cafes & bars – ‘A Taste of Redcar and Cleveland’ campaign returns later this month – and it’s a great opportunity to promote your business and attract new customers!
Enjoy a Taste of Redcar and Cleveland is a food and drink campaign designed to showcase the wide range of great food and drink establishments within our borough. The campaign, led by Redcar and Cleveland Borough Council, was introduced to help support our hospitality businesses by boosting trade, attracting new customers, and keeping the consumers spending pound in Redcar and Cleveland by creating a period of time where consumers can dine out in a more affordable way at a time of the year they may normally not.
The first series of the campaign took place in 2023 and it was reported that an additional £18,000 was spent in participating establishments during the campaign, 64% of business’s agreed that the campaign increased visits from both new and exciting customers and 58.7% agreed that the campaign increased sales for their business.
The next campaign will run from the 28th February until 10th March 2024 a time when businesses have told us is a quieter period and a drive to increase footfall is needed. This period also ensures that we encompass two weekends and two common pay dates.
What do I have to do to take part? – Signing up to Enjoy a Taste of Redcar and Cleveland is quick, easy and is completely FREE. It is open to all dine-in hospitality venues (independent bars, cafes, bistros, restaurants, and hotels etc) within Redcar and Cleveland.
All we ask is that your business offers at least one offer/discount throughout the campaign period in line with the set price points of £5, £10, £15, £20, £25 and £30+ which is exclusive to Enjoy a Taste of Redcar and Cleveland and is not something that you regularly offer to your customers. By having the set price points this allows your business flexibility in its offer and means there are a variety of ways you can get involved to suit your business.
Offer options could range from a coffee/cake combo, two main meals or a three-course meal for a set price, drinks packages or simply a set deduction from the final bill and you can offer as many offers as you want to within any of the price points. Offers can be redeemed in a way that suits your business, too.
To sign up to a Enjoy Redcar and Cleveland all you need to do is submit the sign-up form below before Friday 9th February 2024.
Campaign Promotion – Redcar and Cleveland Borough Council will lead on all the promotional aspects of the campaign including voucher design and promotion delivered to a full marketing programme promoting the campaign to customers inside and outside of the borough. This includes social media and paid advertising.
The campaign will be hosted on Redcar and Cleveland’s dedicated tourism platform www.enjoyredcarcleveland.co.uk under Enjoy a Taste of Redcar and Cleveland, where only participating businesses and their offers will be featured.
You can also opt in to receive printed promotional materials of your offer(s) to display in your establishment if you have signed up by Friday 9th February 2024.
Benefits of taking part? – This is an exciting and beneficial opportunity for your business to be involved in.
As a result of taking part your business will benefit from more custom (customers will be attracted by the type of exclusive offer / discount you provide), FREE advertising throughout the Enjoy a Taste of Redcar and Cleveland campaign and inclusion on Redcar and Cleveland’s dedicated tourism platform www.enjoyredcarcleveland.co.uk, if not already. As well as this, participating businesses can take advantage of:
• Professional photography – Complimentary professional images of your business to support your marketing and promotional materials. (Please note that professional photography will only be available to businesses new to the campaign, to those that did not request it in a previous campaign or to businesses that have made significant changes to the exterior/interior of their establishment).
• Inclusion into the Redcar | Cleveland Ambassador Network
• Improved digital footprint including enhanced web listings where appropriate.
If you have any questions or would like to speak to a member of the team, please call Enjoy Redcar and Cleveland on 01642 444600.