Excerpt from event advert

“Marketing online sales effectively requires more than simply driving traffic to your website. It involves having a clear strategy, choosing the right channels and making the best use of the tools available to reach, convert and retain customers. This practical session is designed for businesses that want to strengthen how they promote their products online and improve the performance of their digital marketing activity. We will explore how to build a marketing strategy that supports online sales, including how to align your messaging, audience targeting and channel mix with your business goals.

The webinar will also cover pay-per-click (PPC) and paid advertising, including how these approaches can be used to increase visibility and attract higher-intent customers. In addition, we will look at marketing automation and the growing role of AI tools in ecommerce, from streamlining routine tasks to improving personalisation and campaign performance. This session will provide practical guidance to help businesses market their online sales more effectively and with greater confidence.”

For more information and to register, please click here.