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Department for Business & Trade – UK Export Academy: Content chameleon: How exporters can succeed with international content marketing
August 21 @ 2:00 pm - 3:00 pm
Excerpt
“Join our Digital Edge series, in this session we will be exploring how to create content that will resonate with a global audience.
What you’ll learn
- Uses of content for international marketing – and half-measures to avoid
- Strategies to scale up multilingual content cost-effectively
- How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring
Description
In this session, Martin will discuss practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst global customers and facilitate export sales.”