Business Events

Loading Events

« All Events

  • This event has passed.

Department for International Trade North East: How to Succeed at International Trade Exhibitions Interactive Workshop

26th September 2019 @ 9:15 am - 1:30 pm

This workshop is for Tees Valley companies ONLY, eligibility checks will be carried out.

At your last exhibition, did you generate the impact you expected,

or were you disappointed?

On average
•Only 28% of businesses track and measure leads following up after a show (1)
•70% business have no specific objective for exhibiting at a show (2)
•51% of visitors buy from an exhibitor within 12 months of a show (3)
•91% of over performing organisations believe live events are critical component of their organisation’s success (4)

If you were disappointed at your performance at your last show or want to improve your performance at the next, this might be the workshop for you.

The Department for International Trade North East in partnership with ProExtra have designed this interactive workshop with practical advice, hints and models to assist exporting Tees Valley companies to improve their performance and maximise conversion rates on the leads generated.

The Workshop will include:
•Setting relevant exhibition SMART Objectives
•Budget planning
•Calculating ROI
•Evaluating value for money stand design
•Investing in crucial pre-show marketing
•Embedding effective lead capture systems
•Post-show lead conversion & sales strategy

By the end of the workshop, delegates will understand how to prepare better; implement and evaluate trade event plans to drive a return on investment and subsequent business growth.

This workshop is for both first-time exhibitors as well as experienced ones, who are keen to improve their performance at international events. It is part of the ERDF funded ‘Expanding Tees Valley presence in Overseas Markets’ project.


(1) Exhibitor Media Group research on behalf of Lynch Exhibits and In4med Corp

(2) The 5 Most Important Trade Show Investments to Generate a Stronger ROI – M Levin – 2017 – www.inc.com/marissa-levin

(3) The Most Overlooked Key to Exhibiting Success – J Davis – 2014 – www.rsna.org

(4) The Event Marketing Benchmark & Trends Report 2019 – Bizzabo – https://welcome.bizzabo.com/event-marketing-2018


09:15 – 09:30 – Registration
09:30 – 09:35 – Welcome
09:35 – 11:00 – Session to start
11:00 – 11:15 – Tea and Coffee Break
11:15 – 13:00 – Session to start
13:00 – 13:30 – Lunch and Networking
13:30 – 13:30 – Event Close


To register for the event, please click here


26th September 2019
9:15 am - 1:30 pm
Event Category:


Prismatic House
26 Falcon Court, Preston Farm Business Park
Stockton-On-Tees, TS18 3TX
+ Google Map

Privacy Policy

We regard your privacy as important and any personal information you give to us will be used in accordance with the Data Protection Act and the General Data Protection Regulations.

We do not store personal information about individuals who visit this site except where they provide contact information via our contact us page and contact forms available on various pages throughout the website.

Any information you provide will only be used for the reasons specified and it will not be shared with any third party without your consent, unless required by law.

Your contact details are kept securely and are only accessed by authorised members of staff as part of the provision of school services. If you do not wish us to keep this contact information please tell us.

This website uses Google Analytics which provides statistical data about the usage of the site. This information is not used to identify individuals, but is collected to provide us with an understanding of the areas of interest on our site and how our site is being used.

If you are connected to the internet you will have an IP Address. This may take the form of a figure, such as 333.333.22.1. The address will be automatically collected and logged as part of the connection of your computer to our web server and may be used to determine the total number of visits to each part of the site. This data is not collected and used for other purposes.

This website contains links to other websites. The School is not responsible for the privacy practices of other sites or organisations and recommends you consult the privacy information on those sites.

This policy will be reviewed and updated versions will be posted on the website.

If you have any questions about the use of your personal information, the Information Commissioner is the independent regulator for both Data Protection and Freedom of Information.