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Department for International Trade North East: How to Succeed at International Trade Exhibitions Interactive Workshop
26th September 2019 @ 9:15 am - 1:30 pm
This workshop is for Tees Valley companies ONLY, eligibility checks will be carried out.
At your last exhibition, did you generate the impact you expected,
or were you disappointed?
On average
•Only 28% of businesses track and measure leads following up after a show (1)
•70% business have no specific objective for exhibiting at a show (2)
•51% of visitors buy from an exhibitor within 12 months of a show (3)
•91% of over performing organisations believe live events are critical component of their organisation’s success (4)
If you were disappointed at your performance at your last show or want to improve your performance at the next, this might be the workshop for you.
The Department for International Trade North East in partnership with ProExtra have designed this interactive workshop with practical advice, hints and models to assist exporting Tees Valley companies to improve their performance and maximise conversion rates on the leads generated.
The Workshop will include:
•Setting relevant exhibition SMART Objectives
•Budget planning
•Calculating ROI
•Evaluating value for money stand design
•Investing in crucial pre-show marketing
•Embedding effective lead capture systems
•Post-show lead conversion & sales strategy
By the end of the workshop, delegates will understand how to prepare better; implement and evaluate trade event plans to drive a return on investment and subsequent business growth.
This workshop is for both first-time exhibitors as well as experienced ones, who are keen to improve their performance at international events. It is part of the ERDF funded ‘Expanding Tees Valley presence in Overseas Markets’ project.
References
(1) Exhibitor Media Group research on behalf of Lynch Exhibits and In4med Corp
(2) The 5 Most Important Trade Show Investments to Generate a Stronger ROI – M Levin – 2017 – www.inc.com/marissa-levin
(3) The Most Overlooked Key to Exhibiting Success – J Davis – 2014 – www.rsna.org
(4) The Event Marketing Benchmark & Trends Report 2019 – Bizzabo – https://welcome.bizzabo.com/event-marketing-2018
09:15 – 09:30 – Registration
09:30 – 09:35 – Welcome
09:35 – 11:00 – Session to start
11:00 – 11:15 – Tea and Coffee Break
11:15 – 13:00 – Session to start
13:00 – 13:30 – Lunch and Networking
13:30 – 13:30 – Event Close
To register for the event, please click here
