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Researching export markets part 2: In-market research, using research findings to develop strategy
May 14 @ 2:00 pm - 3:00 pm
Excerpt from Department for Business & Trade webpage
“Explore the benefits of on the in market research and how to use your findings to develop a strategy.
What you’ll learn
- How to conduct market research in-market
- How to draw conclusions from your research
- How to turn research findings into actionable strategy
Description
We will explore how to employ market research techniques during a market visit who to speak to and what to ask them. In addition, we will show you how to draw conclusions from your research and translate your findings into strategic actions.
Speakers
Kerry Stagg
International Research Advisory Manager, Department for Business and Trade
Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with DBT for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.”
