Extract from event advert

“Many SMEs struggle to clearly articulate why a customer should choose them. When products and services appear similar, sales often become price‑led and reactive rather than value‑driven.

This practical, interactive workshop explores ways to amplify your Value Proposition and shows how you can gain deeper insight into customer needs, problems, and pain points — and translate that understanding into stronger sales and marketing outcomes.

Aimed at SMEs across all sectors, the session focuses on shaping a clear and compelling value proposition, and applying it consistently across sales conversations, marketing activity, and online channels. This will be a practical session with time to discuss your own business challenges. Expect practical frameworks and shared best practice you can apply immediately.”

Please note: This is a closed event for programme beneficiaries only, and anyone new to the programme can sign up via the following link: https://teesvalley-ca.gov.uk/business/supply-chain/

For more information and to register, please click here.