Effective Market Research
Extract from event advert
“Learn how to gather and interpret data to validate ideas, spot opportunities and make confident business decisions.
Understanding your market is essential for making confident decisions about opportunities, investment and growth. This practical workshop will guide you through how to gather and interpret data that reveals real customer insight, highlights industry trends and helps you validate ideas before committing resources.
You’ll learn a clear process for researching markets, exploring funding landscapes and using patent databases as powerful opportunity‑mapping tools — not just legal references. The focus is on simple, practical techniques that reduce risk and help you identify the strongest opportunities for your business.”

