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Google Is Coming to Redcar – Google Digital Garage
February 5 @ 9:30 am - 2:30 pm
Duco Digital and Redcar Cleveland Borough Council are partnering with Google Digital Garage to bring you digital skills training from Google.
At Tuned In on Wednesday 5 February 2020, we will be hosting a Google Digital Garage. This is a fully-funded training workshop open to businesses from Redcar and Cleveland.
The more you know about your customers’ online interactions with your brand, the more you can create hyper-targeted marketing campaigns that drive business growth. Our certified coach will show you how to interpret, understand and utilise data to create marketing campaigns that keep you ahead of the competition and drive real business results.
There are three segments to the morning which are ideal for growing businesses and aspiring digital marketers.
Get started with Digital Marketing
For anyone who wants to learn how to get started with digital marketing and understand the opportunities it offers marketers. You’ll learn how to set up online advertising campaigns, while increasing your business’ visibility and engagement with customers across digital and social platforms.
Social Media Strategy
For small business owners and aspiring social media marketers who want to find out about the key social media platforms businesses use and how to get the most out of them. We cover how social media can help your business grow, best practice, and how to measure success.
Get started with Analytics
For small business owners and aspiring social media marketers who want to understand the role of web analytics and what ‘data-driven’ decision making means for a business. We help you understand the insights available from different platforms, how to interpret them and how you can use this knowledge to grow your business.
9:30am – 9:50am – Registration and Networking
9.50am – 10am – Welcome from Duco Digital and Business Growth team from Redcar and Cleveland Borough Council; What we do and how we can help your company.
10am – 11am – Get Started with Digital Marketing
1. Understand how people use the internet
2. Learn how marketers use the internet
3. Start your digital marketing journey.
11am – 11:30am – Refreshment Break/Networking
11:30am – 12:30pm – Social Media Strategy
1. Starting social media platforms for businesses
2. Building social media strategy based on business goals
3. Defining a set of brand guidelines for a business on social media.
12:30pm – 1:00pm – Refreshment Break/Networking
1:00pm – 2:00pm –Get started with Analytics
1. The role of web analytics in online marketing and what ‘data-driven’ decisions mean for a business
2. Understand the different insights available through online analytics platforms
3. Learn how to interpret data and how to take action on it to help a business grow.
2:00pm – Q&A
2.30pm – CLOSE.
To register for this event, please visit the Eventbrite page by clicking here