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UK Export Academy – Start Your Business: Customer profiling: Customers and competitors
August 5 @ 2:00 pm - 3:00 pm
Excerpt
“Learn how to conduct market research to start your business on the right foot!
What you’ll learn
- how to use a SWOT analysis
- creating a Unique Selling Point (USP)
- identifying your core target customer
Description
In this session we will be exploring basic market research techniques to help you better gauge your customer profile(s). We’ll also be giving some thought to the trading environment.”